What is this you ask? My answer would have to be… it is common sense to your business management and approach. Without a good understanding of what, how, when and where you do business, how are you ever going to grow it! There is a crazy statement I heard, We Don’t Know what we Don’t Know… I believe in asking a lot of questions and listening!
Business intelligence should directly understand and document;
- Your businesses core competency.
- Define success and failure modes.
- Define market segment.
- Define how you service that segment.
- Direct sales force
- Online
- Inside sales support
- Customer Service
- Define how you service that segment.
- Define the size of the market segment.
- Document the market, is it growing or shrinking.
- What key factors determine the success of the segment?
- Define Product focus.
- Define road map.
- Define product SKU’s.
- Implement CRM tools.
- Implement Project Management tools.
- Define in detail your client base.
- Their size, staff, management & location(s).
- Their financial structure and volume.
- Their buying pattern.
- How they use your product.
- How they sell their product.
- Where do they sell their product?
- How do they market their product?
So, after all of that is mentioned aren’t you curious as to why I wrote this? To me it is simple, without a detailed understanding of all of the items above it will make it very difficult to succeed in growing your business. Wow, that was a lot to say!
Know let me ask you, do you know have information to the bullets above? If not I can help. Go ahead, Contact Me and see how!